The Action Group

Full service finance and accounting.

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Our Team

Jason Ashley

Managing Partner

Jason began his career in the Hospitality industry before transitioning to Bankruptcy Reorganization work and ultimately entrepreneurship.  Jason co-founded Golf Hospitality Associates in 2009 and served as its CFO/COO until its sale in 2016, when he co-founded CJMC Sales, a successful e-commerce management company.  Jason joined TAG in 2019 and has partnered with companies across multiple industries, but his focus and  passion have always been on startups.  

Jason lives in Dripping Springs, TX with his wife and their two dogs.  They enjoy the Hill Country and visits from their daughter who’s a student at Texas A&M.

Racshel Brunken

Partner

Early in her career Racshel worked for a healthcare support service company.  She started as an accountant and progressed into the Controller position.  Excited for an opportunity to expand her knowledge Racshel joined TAG in 2014.  Since then she has worked with both public and private companies in the US and abroad.  She enjoys all aspects of finance and accounting but finds the due diligence process and watching her clients reach their full potential the most fulfilling.

Racshel splits her time between Texas and the mountains of Colorado with her husband and three dogs.

Jared Hughes

Partner

Jared spent the first ten years of his career with an international healthcare support services company, initially as an accountant, but eventually leading the organization as their Chief Financial Officer for four years.  Jared joined TAG in 2015 and has partnered with numerous companies in various industries, working to create a solid base of finance and accounting support for each of TAG’s partners.  In 2019 Jared partnered with a team of a group of executives to form Forefront Healthcare, an international support services company in Healthcare.  

Jared lives in Austin, Texas with his wife and three kids.  Their evenings and weekends are filled with kids activities, of which both parents have enjoyed coaching.

Robin Maedgen

Senior Accountant

Robin wears an accounting hat but is a bit of a jack-of-all-trades. She worked in dentistry while doing her graduate studies at the University of Texas, then taught high school French in Austin. Her love for travel and France eventually led her to Normandy where she taught English as a second language for many years. Robin later shifted her path and embarked on a career in the tech industry, eventually being recruited by TAG in 2009 (making her the longest-tenured employee of the company!).

Together with her husband, Robin splits her time between their home base in Austin, Texas and their cabin in the mountains of western North Carolina. She enjoys traveling, gardening, and spending quality time with friends and family.

Our Team

Jason Ashley

Managing Partner

Jason began his career in the Hospitality industry before transitioning to Bankruptcy Reorganization work and ultimately entrepreneurship.  Jason co-founded Golf Hospitality Associates in 2009 and served as its CFO/COO until its sale in 2016, when he co-founded CJMC Sales, a successful e-commerce management company.  Jason joined TAG in 2019 and has partnered with companies across multiple industries, but his focus and  passion have always been on startups.  

Jason lives in Dripping Springs, TX with his wife and their two dogs.  They enjoy the Hill Country and visits from their daughter who’s a student at Texas A&M.

Racshel Brunken

Partner

Early in her career Racshel worked for a healthcare support service company.  She started as an accountant and progressed into the Controller position.  Excited for an opportunity to expand her knowledge Racshel joined TAG in 2014.  Since then she has worked with both public and private companies in the US and abroad.  She enjoys all aspects of finance and accounting but finds the due diligence process and watching her clients reach their full potential the most fulfilling.

Racshel splits her time between Texas and the mountains of Colorado with her husband and three dogs.

Jared Hughes

Partner

Jared spent the first ten years of his career with an international healthcare support services company, initially as an accountant, but eventually leading the organization as their Chief Financial Officer for four years.  Jared joined TAG in 2015 and has partnered with numerous companies in various industries, working to create a solid base of finance and accounting support for each of TAG’s partners.  In 2019 Jared partnered with a team of a group of executives to form Forefront Healthcare, an international support services company in Healthcare.  

Jared lives in Austin, Texas with his wife and three kids.  Their evenings and weekends are filled with kids activities, of which both parents have enjoyed coaching.

We boost our clients to get more sales

Serving Austin and Dallas for 15 years.

We pride ourselves in solving accounting and finance issues, allowing business owners/operators to focus on running and growing their businesses.

We build relationships and solve issues.

At TAG we develop long term relationships, by providing full scale accounting and finance departments for our clients.

We incrementally staff each department based on individual client needs. We achieve efficiency through the implementation of standardized processes, systems, and the use of leading technology platforms.

Testimonials

“I couldn’t think of a better partnership….”

“The TAG team has helped grow my business from startup to $35M in revenue in 2022. They have appropriately scaled their resources and support for my company to reflect our growth and they are integrated into most facets of our business, both tactical and strategic, to include Virtual CFO (financial reports/balance sheet/P&L reporting), AR/AP, even commission reports.

I couldn’t think of a better partnership than working with Racshel and her team at TAG. We can afford a full-time CFO, but with Racshel and her team we are satisfied – they are our right hand.”

Wayne Orchid

President & CEO Freeit Data Solutions

 

As a founder and CEO of two high growth technology companies, working with Jason Ashley our Fractional CFO has been a game-changer. His expertise, strategic guidance, and dedication to our success have proven to be invaluable assets. I highly recommend their services to any early-stage company seeking to strengthen their financial foundation and achieve sustainable growth. With Jason’s support, we have gained the confidence and financial acumen needed to navigate the challenges of the startup world and position ourselves for a successful future.

Lamarque Polvado

CEO

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